North America Travel Show



Welcome to the

North America Travel Show

The North America Travel Show is organized by UAP Media to build a platform of communication between the Convention & Visitor Bureau (CVB), travel suppliers, travel agencies, as well as local Chinese clients. The Show aims to bring together Asian and non-Asian tourism organizations under one roof for an unforgettable travel experience.

This year we will be exploring the theme of the Future of Chinese Travel. The last few years have witnessed an unprecedented rise in outbound travelers from all over Asia. Our goal is to bring together quality vendors that wish to extend their services, and adventure-seekers from all over to benefit from the vast economic impact that comes with this exciting new boom in tourism. 


Day 1 : Travel Insider Summit

For Industry Professionals & Trade

2PM - 8PM

By ticket only, The North America Travel Show is excited to host a half-day summit for travel industry professionals. The Travel Insider Summit will explore current trends and the future outlook for Chinese travelers.

At the Travel Insider Summit, industry professionals will learn from top speakers presenting about the following topics:

How to partner with organizations to grow inbound Chinese tourism

Marketing strategies to attract Chinese travelers

WeChat 101 for travel companies, attractions, and destinations

Working with Chinese media



2:00 pm Opening Remarks
Jack Lok, Principle of China Nihao 

2:10 pm Engaging Chinese Travelers through Retail, Tourism, and Hospitality
Keri Hanson, Macy's
Rob MacKay, Queens Tourism Council
Louise O'brien, Langham Hospitality Group

2:45 pm The U.S. Perspective: News Stories About Chinese Travel
Rafat Ali, CEO of Skift

3:05 pm Connecting with the Chinese Media, Journalists, and Influencers.
Fan Bu, Journalist
David Zhou, IM2CHINA

3:50 pm Break (Tea and Coffee)

4:00 pm Using Chinese Social Media Demo with #1 China/NYC Blogger
Vera Wang, Creator of VERAWANGXNYC

4:20 pm The Next 5 Years: Outlook on Chinese Travel
Saul Gitlin, Gitlin Global Consulting
Deana Gao, ChinaGravy
Jacqueline Zhao, You.World

5:20 pm Closing Remarks
Rich Sun, CEO of L&L Travel

6:00 pm Cocktails & Hor d'Oeuvres


Cocktail Reception Sponsor 


8:00 pm Program Ends


Summit Sponsors


Co-hosted with:

Chinese visitors are spending more money than others, and they are staying longer.
— Ernest Wooden Jr., CEO of Los Angeles Tourism and Convention Board

Day 2 : North America Travel Show

On day 2 of the North America Travel Show, we will open our doors to travelers who will have the opportunity to peruse through dozens of travel vendors, tour operators, and services to plan their next trip.

This is an excellent opportunity for our vendors to bridge the gap and make their product known to the ever-expanding Asian market. 








In Collaboration With

Media Partners

Airlines & Hotel Sponsors





Dinner Sponsor



Performance Sponsors